How Employers Should Approach Interviews

Interviews are where hires are made, or lost. And yet, loads of employers treat them like a box-ticking exercise: ask a few stock questions, nod politely, and hope the right person just stands out.

The problem? In a tight job market, good candidates don’t wait around. If your interview process is clunky, unclear or uninspiring, you’ll lose great people fast.

Here’s how to approach interviews the smart way and how Better Job Adverts sets you up for success before anyone even steps in the room.

🔍 Start With the End in Mind

Before you think about interview questions, figure out what success looks like in the role. What do you actually need this person to achieve? What will make them thrive in your culture?

When you know that, you can ask the right things, not just “What’s your biggest weakness?”

Tip: Focus your questions around real scenarios, not hypotheticals. It’s more useful to ask, “Talk me through how you’ve handled X in the past,” than “What would you do if…”

🧠 Keep It Human and Structured

Interviews don’t have to feel like interrogations. Candidates perform better when they’re comfortable and clear on what to expect.

So:

• Set the tone at the start. Be warm and open.

• Share what the interview will involve.

• Ask consistent questions so you can compare fairly.

It’s also smart to block out time at the end to answer their questions. Remember, they’re interviewing you too.

⏳ Move Quickly (But Don’t Rush)

Good candidates won’t wait around forever. If your interviews are spaced out over four weeks and ten decision-makers, you’ll lose momentum and probably the person you wanted.

We recommend:

• Keeping the process to two stages max

• Giving feedback within 24–48 hours

• Being ready to move fast if the right person shows up

📣 How Better Job Adverts Helps You Get Interview-Ready

Great interviews don’t just start with great questions. They start with great applicants.

Here’s how we help you get there:

✅ Better Applications

We write job adverts that are clear, honest, and engaging. So the people applying know what the job actually involves and are already aligned with your expectations.

✅ Pre-Screened CVs (if you want them)

Need help narrowing things down? We can pre-screen candidates, saving you hours before you even hit interview stage.

✅ Optional Interview Support

Our add-on services include interview arrangement and even virtual support via Teams—so your process stays smooth and professional from start to finish.

✅ You Stay in Control

Unlike recruiters, we don’t push a shortlist for commission. You choose who you speak to—and how. We just make sure your pipeline is full of solid options.

Final Word

A strong interview process can be the difference between hiring someone good and losing someone great. But it all starts with attracting the right people in the first place and that’s where we come in.

Better job ads. Better candidates. Better interviews. Let’s get it right from the start.